Providing content strategy, UX research, UX-UI design leadership.
Agile planning, data strategy and authentic reporting.
Experience with products and applications, for healthcare, financial, marketing, education, and publishing. Delivering product management, content and conversational design, and data strategy for an AI-driven approach. Specializing in analytics that define global UX strategies.
Always, initiating collaboration with cross-functional teams. Helping to align and curate, data. Evolving technology through experience design, user research, and agile product management. Expertise with content migration. Proficient with web governance, accessibility standards, regulatory, compliance, content supply chain solutions that optimize lifecycles for reporting.
Passionate about content management, using AEM Assets, AEM Sites, Adobe Workfront, Content Hub. Exceptional in CS and UX Design for multiple development platforms, including Salesforce, Veeva Vaults, and Microsoft SharePoint. Expertise with cross-cloud services, multi-API integration, data tracking and reporting.
Clients
Adobe Systems, IQVIA Technologies, Verily, formerly Google Life Sciences, Wells Fargo, Hilton Grand, Lonza Life Sciences, via Rightpoint. State Street Global Advisors, Fidelity Investments, Harvard Business Publishing, and America’s Test Kitchen, Online Cooking School.
heart, mind, and soul
leading ux strategy for data, healthcare and learning products
UX content migrations, data heuristics and mapping.
UI design, iteration planning, and cross cloud, multi-API integrated reporting.
Adobe Experience, AEM Assets, AEM Sites CMS
Partnering with Adobe, we execute lightning-fast, high-impact implementations that redefine content supply chains with unmatched elegance. Using the power of AEM, Workfront, and Content Hub, we craft seamless digital strategies that elevate brands, streamlining migrations and shaping a dynamic, global user experience, especially for healthcare advocates.
Our journey begins with immersive discovery workshops and in-depth UX research, blending strategy and creativity to define content pathways. We meticulously align KPIs with cloud services, metadata schemas, and canonical mapping, crafting a sophisticated framework that thrives across platforms.
By enhancing AEM Assets and Sites, using facets and permissions, we transform them into a glamorous, single source of truth for brand content, delivering dynamic search capabilities and empowering brands with unparalleled authenticity. It's more than just implementation; it's an art form that propels Adobe’s content ecosystem into a league of its own.
Data strategy built for authentic reporting, clean canonical mapping, driving easy UXD.
IQVIA Technologies, Content Management System, Lifecycle Management for product suite.
Leading UX-UI efforts for product delivery, including setting up tasks, stories, and epics. Collaborating with internal teams and external vendors, focusing on product metrics, data analytics, and cloud storage. Delivering technology that improves user connections and self-advocacy. Improving IQVIA’s health and data products by integrating a new design system.
Working closely with UI Engineers and QA to ensure quality and consistency across devices. Managing key projects, Integrated Data Pipeline, Reference Data Manager, Relationship Manager and Enhanced Views. Focusing on content mapping, UX research, and product estimates. Established a world-class design system and mentored the UX Design Team.
Aligning design with flagship products like OCE Personal, OCE Digital, OCE+, OCE Connect, and IQVIA Consent, setting industry standards globally. Defining quick wins and long-term goals for evolving legacy products while working across disciplines.
IQVIA Technologies, UX-UI Design, Content and Metadata Schema for Reporting, Relationship and Reference Data Management.
IQVIA is a global leader in clinical trials, laboratory, analytical, and commercial outsourcing services. Leading UX-UI efforts for product delivery, including setting up tasks, stories, and epics. Collaborating with internal teams and external vendors, focusing on product metrics, data analytics, and cloud storage. Delivering technology that improves user connections and self-advocacy. Improving IQVIA’s health and data products by integrating a new design system.
IQVIA offers a range of life sciences products and services, including human data science, cloud platforms for healthcare data management and analytics. Innovation Hub connecting startups with IQVIA's clients, resources, and partners. Decentralized trials, for patients working in clinical remote advanced technologies. Orchestrated Analytics, offering compliance, safety, and real-world analytics. AI Patient & HCP Profiling and real time Natural Language Processing. SmartSolve eQMS, AI-driven eQMS, awarded "Best Use of AI in Healthcare" in 2024.
Each day, we are working closely with UI Engineers and leading Design Quality Assurance. Responsible for the Design QA across release cycles. Making sure quality and consistency was in place across devices.
We are managing key projects, Integrated Data Pipeline, Reference Data Manager, Relationship Manager and Enhanced Views. We are focusing on content mapping, UX research, and product estimates short and long term. We establish world-class design systems, as we solve our clients needs, and mentor the UX Design Production Teams.
Portfolio Sample, UX-UI Specifications
UX-UI Specifications for AEM Content Management System
This UX-UI Specifications sample was authored for a custom built instance of Adobe Experience Manager, AEM. We delivered on time, enabling marketing managers to successfully evolve enterprise financial processes. Excelling, in-house communications for the ETFs and Money Management guidance.
These specifications made sure we had product sign-off across multiple global business units, ahead of design production. This is an example UXD for AEM prior to AEM Assets and AEM Sites, being identified, by the brand, as two separate initiatives.
Portfolio Sample, Content Migration Case Study
SharePoint Migration for Enterprise Banking
This Content Migration Planning Case Study remains relevant over time because we created the leading intranet migration, taxonomy, for content redesign. Includes UX, content strategy and UX-UI Design and implementation production timelines.
Portfolio Sample, Learning Platform UXD
UX Designs, User Flows for Digital Cooking School
These User Experience Design and User Flows, were produced for a Digital Cooking School of a multiple brand, broadcast, and publishing house. These production wireframes were made in consideration with a laser sharp team, including a developer and art director. Our solution built the educational, custom, html, brand driven, initiative, for the powerhouse publisher.
Real world content management
Content Management and Publishing Systems for Brand Marketers
STATE STREET GLOBAL ADVISORS
Content strategy for Agency Driven, AEM, Financial Campaigns
Elevating campaign marketing to new heights, we meticulously audited and curated content, seamlessly aligning design with target segments for maximum impact using an agency lead, custom AEM integration for publishing brand marketing.
By crafting an elegant, comprehensive spreadsheet for 130 content elements, we enhanced this organization’s access points, ensuring streamlined workflows.
We defined content priorities across 3 key target segments, driving engagement and resonance. Our data-tracking spreadsheets brought sophistication to the process, capturing key success metrics with precision, and turning insights into actionable strategies. The result? A flawless blend of creativity and data-driven brilliance that amplified the campaign's reach and effectiveness.
This marketing, publishing, content management system, we designed and built with Adobe Experience Manager, AEM. This is a still using the successful IA framework, we designed, supporting multiple priority personas and global, regional audiences. Super flexible, dynamic and easy to evolve, season after season. The Landor and Sapient driven production is still, supported, gorgeous, enticing and incredibly effective marketing.
Real world design systems
Figma Fluent Design Systems
Sourcing web accessibility standards and regulatory compliance, with an elevated proficiency in content management systems like AEM Assets, AEM Sites, Salesforce, Veeva Vault, and SharePoint Content Hub. My expertise shines in seamlessly integrating Adobe Workfront and Adobe Content Hub.
Passionately advocating for user testing, delivering authentic, insightful reporting. We drive success through, retrospectives, shaping a visionary plan of our future and flagship products.
This live product site sample, Lonza Life Sciences, is the result of the in-house collaboration, custom built design system. It was vetted and designed, including UX design and UI code, accompanied by on-point documentation. The design system implementation and content publishing guidelines, we created with Rightpoint, Agency. Enabling our client to unify the corporate brand and maintain individuality, across all 10 global business units.
Best in Class Design Systems
As we were integrating a new design system, we reduced the product suite from 65 to 48, we identified our flagship product design, and moved Sketch and InVision to Figma. We aligned Salesforce React to Figma, across the global enterprise. Together our team of 60 designers, articulated the best solutions. Visit IQVIA Orchestrated Customer Engagement (OCE) to learn more detail about the award winning healthcare and data product designs.
Designing cooking schools that are easy to evolve and maintain.
Product Design for America's Test Kitchen Online Cooking School
At America's Test Kitchen, leading the IA/UX design for their online cooking school and social media platforms, we worked closely with publishers to bridge the gap between interactive and print experiences. Developing detailed product flows, and prototypes for both the public, cooking and payment experiences.
The result was a highly lucrative online cooking school that expanded from basic skills to a variety of courses like Italian Classics and Vegetarian Cooking. This success provided investment for Christopher Kimball's Milk Street and supported ongoing productions like Cook’s Country and Cook’s Illustrated.
Product design for e-learning platform
Visit the America’s Test Kitchen Cooking School to view the live UX Design.
The learning and content management system, we designed intentionally, to be modular, flexible, multi-device and easy to update, maintain and evolve. A successful IA framework, that utilizes, the existing 1500+ image library, as a supporting resource, seamlessly. Delivering on its design promise lucrative subscription following. Today, the America’s Test Kitchen Cooking School offers over 230 online courses, still using the flexible, modular UX-UI designs we created, proving as intended, longevity and adaptability.
UX Writing for IA and Content strategy
conversational design
chatgbt
ux writing
generative ai
discovery workshops
concept design
strategy roadmaps
ux production estimates
vision planning
agile ux-ui production
UX-UI Designer
ux research
cloud services
data management
kpi driven reporting
experience design
ux-ui design production, figma
product flows
prototypes
design quality assurance
retrospectives
UXD and systems architecture drive our content schema and data strategy.
Clean data, content design with authenticity.
CMS, CRM, Salesforce, React, AEM. Product user flows are based on the priority audience needs. Reaching out with key questions. Listening with empathy. Iterating, as we visualize the design. The design is the future, success wins as usage rates soar. Clients are thrilled and re-engaged with a new CMS strategy, content governance, as a result.