UX Research that defines customer trends, helping evolve and improve the tailored client engagement.
User journey mapping and competitive research, start the conversation.
UX design and social research drive our understanding of problems that learners face. UXR helps us to define, address, and resolve conflicts within our designs. We make sure solutions are elegant and meaningful and make tasks easy to accomplish. Our work enables people to change behaviors and improve their lives.
Our research starts with listening and empathy. We strive to gain insight on what matters most to our users and take time to understand the impact our design decisions have on individual lives. UX Research that strives to motivate and encourage the whole person to accomplish personal goals.
We seek to provide individuals with the skills they need to overcome obstacles, accomplish goals, and improve outcomes. Helping people learn how to best take care of their own needs, to become their own best advocates and actually live better, more productive lives.
Portfolio Sample, Design Roadmap Case Study
Experience Roadmap and Content Publishing Model
The Experience Design Roadmap captures production decisions made for the consolidated experience. Publishers learn the rules for best practices for content creation and publishing. This deliverable helps with alignment, with SMEs, Business Stakeholders, UX Designers and Development Teams, discussing and defining timelines.
new product targets
competitive landscapes
product review
discovery and planning
priority personas
content audit
data heuristic
performance reports
accessibility
compliance
security
Asking the right questions, in the right way.
Surveys are important to conducting qualitative research because we can collect profound and diverse feedback from many respondents, from 50 to 5000 in a relatively short amount of time.
Data is collected and analyzed from the perspective of our top hypotheses and key client objectives. Findings are carefully reviewed, condensed, and evaluated for priority. Keeping track of user research is an important in making sure learner’s priorities align with client goals.
Priority personas, system admin and edge cases.
Diary studies help define the patterns in a person’s daily habits. Their daily routine, tasks and lifestyle choices.
This UX research method, tracks participants as they keep a log of their thoughts, experiences, and activities over a defined period of time, usually a few days to several weeks. The data is collected, reviewed for patterns and keen insights and shared with Client Managers to determine insight for product needs and vision.
Diary studies can be built via D-scout
Knowing who they are as an individual person helps us to understand their pain points, what’s most important to them and what they want to change. When we hear theses same pain points repeating, the patterns help us to determine where we need to prioritize our goals. Make changes to our approach to the user experience.
Compliance driven metrics tracked over time.
Creating hypothesis driven metrics starts with understanding how people like to learn. We improve our impact by meeting people where they are, with tasks that include learning along with their peers.
Individuals gather meaningful content at their own pace, sharing findings as a cohort and community, and creating a learner-driven experience.When learners can decide their focus, making their own choices, motivation to learn grows.
Moderator guides are crafted from our assumptions and hypothesis. We strive for non-bias collection of data. We make sure the people who help us review our products feel safe, comfortable, and free to provide opinions that are true to their own perspective. Chris Voss, former crisis negotiator, and author of best selling book, Never Spit the Difference, Negotiating like your life depends on it, teaches us that labeling negative emotions aids in diffusing them. When we are labeling positive emotions, this reinforces them in negotiation. Voss states that the golden rule when negotiating with individuals is that humans all want to be appreciated and understood. Labeling is a starting point to pursue this universal appreciation
Qualitative research, in addition to Quantitative.
User testing can begin with moderated information sessions with a small group, 10 to 20 people, representing our key target user types.
We guide learners strategically through prototypes of our design environments. The moderated guide helps us to outlines our key insights and concerns for in depth review and feedback. For qualitative research, we find recruits who align with the key characteristics that define our target audience and our performance reports.